During the months of June and July, ASTI Mobile Robotics had the opportunity to work with an excellent group of MBA students and professionals from the prestigious Georgetown University (Washington DC, USA) to develop recommendations on potential ASTI expansion in the United States.

As a fast-growing company, led by the Endeavor Entrepreneur Verónica Pascual (CEO), “at ASTI weface new challenges every day and the international expansion of the company is one of most relevant”, has explained Jaime Pérez Cuchet, Strategic Development Manager. More precisely, North America is one of the top growth priorities for the company. Both Mexico and the United States represent great business opportunities in the field of mobile robotics and intra-logistics automation. As a top European robotics player with more than 35 years of experience across many manufacturing industries, “ASTI is willing to take a step forward, expand operations in the United States and become a more global player”.

Through the non-profit organization Endeavor, ASTI had the opportunity to work with Robert Strickling, Caroline Titus, Kim Nguyen, Chris Sandoval, and Senthil Shanmugham, 5 excellent MBA students with broad experience in fields such as Entrepreneurship, Aerospace, Human Capital, Consulting,and Strategy. This Georgetownteam has teamed-up with ASTI’s strategy department to set-up a clear Go-to-Market Strategy for the United States, which should happen in early 2020. Some of the key findings point out a $3.9B USD market opportunity in industrial robotics, the challenges and opportunities to accessingtalent 4.0 inthe UnitedStates, and the most promising regions for a company like ASTI to locate.The team analyzed a wide range of variables, from talent access and ease of doing business to competition, market size, and affordability. Principal conclusions show a promising and growing US market, diversified in terms of industrial customer base, growing regions which are willing to support Industry 4.0 investments, as well as the importance of creating local teams to achieve success in the market.