In terms of opportunity. So we have to lead in this new digital era that is producing and will continue to produce so many changes.  The digital revolution is already underway in all sectors and, in reality, the biggest challenge of this entire process has to be taking advantage of the opportunity we are presented with. As we explained in the previous entry to this blog, one of the keys we have to be aware of is that the global world attracts industry back to Europe and the United States. The reversal of offshoring. The goal is the same: to be more competitive. However, the tools of the digital transformation era are different.

Companies must capitalise on the advantages of digitalisation in all aspects, from restructuring of the value chain to the adoption of virtualisation and harnessing useful data provided by Big Data and IoT. Customisation is the perfect reason for the old continent to recover industries that had abandoned their roots, with technology that allows a connected product and a relationship with the consumer who is looking to maximise his satisfaction by developing personalised and humanised products and services. The customer will have a more active role even to the point of being able to contribute to the design and manufacturing of the goods that he acquires. This is why the industry must focus all its efforts on increasing the speed of production, the building of smaller lots, the level of product customisation and, along with this, improving the customer experience.

This is only possible with high level talent, producing as close as possible to the client for whom we have to customise a product. He is a demanding and informed consumer, with opinions gathered from multiple forums and debates and who, in addition, wants his purchase to be at home ‘already’. With no time to lose. Therefore, to be able to respond quickly to these new ultra-customised demand attitudes, companies have to consider moving part of their production centres closer to the end buyer. In this context, the industry not only seeks to be much more competitive and efficient, but also to be much more flexible and reduce its time to market.

The so-called smart factories achieve a greater optimisation of production, with cost savings, since they reduce stock and shorten delivery times. Likewise, working with robots subject to software reduces errors, with more refined and precise manufacturing processes and with faster and more efficient production as well. In addition, these repetitive and automated Industry 4.0 processes, through AGVs – Automated Guided Vehicles – increase accuracy and shorten downtime and interruptions, thus improving product quality. The consequence is the possibility of competing at the highest level.

At the same time, what does digital transformation achieve? Reducing the risk for people, since robots and mobile robots assume the most dangerous tasks that can involve high temperatures, heavy elements or dangerous situations.  The automation of these jobs translates, in this respect, into an increase in employee safety.