Industry 4.0 is already here, and is here to stay, in a global world that continually seeks to more competitive in each market. Therefore, one of the keys that is perceived is the attraction of the industry again to Europe and to the United States. The reversal of the delocalization, with the same objective as always: competitiveness. However, in this industrial revolution, the tools are different.

Customization is the perfect reason for the old continent to recover industries that had abandoned their origins, with a technology that allows a connected product and a relationship with the consumer that seeks to maximize satisfaction by developing personalized and humanized products and services.

The customer will have a more active role, even being able to contribute to the design and manufacture of the goods acquired. Therefore, industry must project all its efforts into increasing the speed of production, construction of small lots, and the level of product personalization and, thereby, improving the customer experience. Flexibility is what Industry 4.0 enabling tools, such as automation or 3D printing, achieve.

This is only possible with high level talent, producing as close as possible to that client for whom we have to customize a product. The consumer is demanding and informed and, in addition, wants his or her purchase to be at home ‘already’. Therefore, in order to respond quickly to these new hyper-customized demand needs, companies must propose moving part of their production centers in order to be closer to the final purchaser. In this context, industry not only seeks to become much more competitive and efficient, but to also be much more flexible and reduce its time to market.

This is only one of the opportunities that this new era offers us. A stage that requires changes, investment in R+D+I, collaboration and training.